Are you happy with your website’s search engine positioning?

Does your website bring you enough qualified traffic?

There are two steps to a successful website. First, you need to drive qualified traffic to your website and then you need to get your visitors to do what you want them to do once they are there. How do you know if you are taking the right steps to achieving website success?

Focused Web, Inc is offering a Search Engine Optimization Seminar on Tues, July 17th from 8:30am- 5:00pm. This seminar is limited to 14 people to ensure an intimate and informative setting. There will be ample time for questions and networking opportunities. Cost is $249 for the day. Morning refreshments will be served. A deli lunch will be provided. Call (530) 550-0373 to sign up.

Search Engine Optimization & Pay-Per-Click – 07/17/07 8:30 am – 5:00 pm
                   -Early Bird Special. Sign up by July 3rd for only $219.

This seminar will focus on the latest techniques to successfully optimize your website to rank well in the Search Engines. Your website can be a tremendous tool for bringing you potential customers at a very low cost if you are able to rank well in the "organic" search. This is done by optimizing your website to make it search engine friendly. You will be walked through all aspects of SEO, from keyword research to PR submission. Attendees will be given the knowledge and skills necessary to successfully optimize their website to rank well in Search Engines.

The second part of the day will focus on Pay-Per-Click. Search Engine Optimization can take months before you start to see results, however PPC adds are an extremely cost effective way to show up immediately in the search results. Arguably one of the greatest concepts in the history of advertising, search engine adwords is a tremendous tool to get targeted new clients to find you. If done correctly, PPC ads can bring you tons of qualified traffic, but if you don’t know how it works, you can lose a bundle. We will teach you how to build a PPC campaign from scratch, use keywords and ad copy that will attract people to click, and get the most bang for your buck.

Topics to be covered in the Search Engine Optimization Seminar include:

• keyword research
• current ranking research
• on page and off page ranking factors
• link building
• social search opportunities
• analytics and e-metrics
• pay-per-click
  

Focused Web, Inc. is a web design and marketing firm with over 12 years experience in the Website Design and Internet Marketing industries. We pride ourselves in building websites with two important clients in mind; your customers and the search engines. Our clients have continuously enjoyed top search engine rankings in their various fields. We stay abreast of the latest developments in the world of website marketing and attendees will have the opportunity to take advantage of our expertise.

Who should attend:

• marketing department staff
• small business owners
• website designers who want to build websites with SEO in mind
• anyone who is thinking about using a website as part of their advertising strategy
• anyone who needs to be brought up to an intermediate SEO level quickly

Focused Web, Inc. is located at 12710 Northwoods Blvd. Suite 3 in Truckee , CA. Call to register: (530) 550-0373.