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Search Engine Marketing

Search Engine Marketing promotes your website in search results through the use of Pay Per Click (PPC), Contextual and Paid Inclusion advertising.

Pay Per Click ad programs, such as Google AdWords, insert small text ads into the organic search results or on participating websites. You've probably seen these when you do a Google search, above or to the side of the results.You, the advertiser, pays a fee every time someone clicks your ad. This can be a very effective way to get noticed in a hurry and bring customers to your site.

Pay per Click is dominated by Google AdWords and is an excellent place to start. Other dominant vendors are Yahoo! Search Marketing

and Microsoft AdCenter.

These programs may seem relatively simple to set up but they require a lot of experience, knowledge, and monitoring to be run efficiently and in control.

It makes sense to have a professional company like Focused Web run your advertising campaign. You'll save time and money while bringing new buyers to your website.

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