Focused Web Analytics
| What does it take to build a website that brings your business new customers and new profit?
The answer is as varied as the many types of businesses out there, but they all have one thing in common. Their performance has to be measured and analyzed so that all the complex aspects of making the website work as designed can be tweaked, massaged, and fine tuned.
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VisiStat
VisiStat is a real time web analytic program that captures your visitors web habits, click paths, keywords, geographic location, and more. It is one of our most popular programs because it's accessible 24 hours a day, seven days a week, to anyone with an internet connection. You can log on and watch who's on your website, where they're going, how long they're staying, in real time. It's fun to watch. You can view all the charts and reports, even make your own custom reports, to monitor the performance of your website. Some of our clients like to dig into the details while others prefer to leave them to us, it's your choice. Everyone, though, appreciates the daily email sent showing the number of unique visitors and page views each day, just to be reassured that everything is working the way it should.
VisiStat also measures search engine performance, how people find you. It measures what search engines were used, what keywords, what links on other websites or emails, brought visitors to you, along with their location around the country. Having this information, along with the on site behavior patterns outlined above, provides valuable insight and knowledge, enabling us to make the best use of your marketing and ad dollars, bringing maximum return on your investment. We are reseller partner for VisiStat and make it available to our customers at a 30% discount, a great value if you're serious about making your website a success.
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| Nothing stays the same on the web. What was successful today may not be tomorrow. You can't stand still and hope that your website is working for you, or guess about whether changes made are effective. It would be like taking your car to the shop and expecting the mechanic to figure out how the engine is performing by staring at it. What do they do? They hook it up to an engine analyser so they clearly know what is going on inside. It's the same with your website. Focused Web uses several professional web analytic tools to monitor and fine tune your website's condition to make it a winner.
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WebPosition
WebPostion is a program we use to monitor search engine performance for websites and related keywords. This could be done by going to each of the major search engines like Google, Yahoo, Bing and Ask, manually typing in each of about 30-40 keywords, and then recording the results. This would be incredibly inefficient and get old in a hurry. WebPosition does this in an automated way, then compiles reports with charts, to give a clear view of where a site stands in the search engine landscape. A summary page shows how many keywords are in the top 5, 10, 20, and 30th positions as well as how many positions have been gained or lost since the last report. It charts the top 5 keywords that visitors have used to find your site and how many positions in the top 30 your site holds in each of the big search engines. We can email this report to you on a monthly basis if you like.
What does this WebPosition mean to you? It simply means you can relax and concentrate on running your business, knowing we have the tools and the knowledge to take care of your website's health and well being. Just like the engine analyzer tells the mechanic what to do to tweak an engine to run efficiently and at maximum performance, WebPosition enables us to tune your website for peak performance and make efficient use of your marketing dollars for a maximum return on investment.
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